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Writer's pictureleiza De Sousa

How to master time as a midlife soloprenaur : 5 Effective Strategies

As a midlife soloprenaur, time is your most valuable asset. Between managing your business, personal commitments and trying to carve out some self care time, it can feel like there simply aren't enough hours in the day. You may find yourself juggling multiple roles, entreprenaur, caregiver, partner and more, leaving you overwhelmed and burnt out.



Here's the good news- mastering your time doesn't require sacrificing your personal life or working longer hours. It's about working smarter not harder, aligning your schedule with your priorities and creating habits that support your goals.


In this post, I will share five effective time management strategies specifically designed for midlife soloprenaurs like you, to help you maximise productivity without burning out.


  1. Prioritise your tasks using the 80/20 rule.

    One of the most powerful tools in time management is the 80/20 rule, also known as the Pareto principle. This principle states that 80% of your results come from 20% of your efforts. As a soloprenaur, you wear many hats, but not all tasks are created equal.


    In short Pareto's principle states that most things in life are not distributed evenly.


    For example:-

    20% of the input creates 80% of the result

    20% of the workers produce 80% of the result

    20% of the customers create 80% of the revenue

    20% of the bugs cause 80% of the crashes

    20% of the features cause 80% of the usage

    Life is not fair.


How to apply it :

  • Identify your high impact tasks; review your daily and weekly activities, which tasks directly contribute to growing your business or achieving your goals ? Focus on these first.

  • Eliminate or delegate low impact tasks like excessive email checking, non- essential meetings or administrative work as they often consume time but yield little return. Consider outsourcing, automating or batching them to free up your time.


By zeroing in on your most important tasks, you'll make meaningful progress while avoiding unnecessary obstructions.


  1. Time blocking for focused work

    Time blocking is an excellent way to structure your day to stay focused on key tasks and important assignments. This technique involves scheduling specific blocks of time for different activities, helping you to avoid multi tasking and procrastination which can drain your energy and decrease productivity.


How to apply it :

  • Create dedicated work blocks, for example set aside 9am - 12 pm for deep focused work. This is designated time to work on high priority tasks like client projects, content creation or marketing.

  • Include breaks and transition times, schedule short breaks between blocks of work to rest and recharge. This will improve your focus and keep burn out at bay.

  • Create themed days, you can also theme specific days for certain tasks, for example Monday for strategy and planning, Tuesday for client work, Wednesday for marketing and so on.


By using time blocking , you will bring structure to your day and ensure that you dedicate focused time to your most important tasks.



  1. Set Boundaries

    As a soloprenaur, its easy to blur the times between work and personal life, especially if you're working from home. Without clear boundaries, you can end up working late nights, sacrificing family time and feeling perpetually "on".


How to apply it :

  • Establish working hours, decide when your work day begins and ends. Schedule family time and date nights with your significant other, allow time in your week to have quality time with yourself. Stick to these boundaries to avoid overworking and to create a healthier work- life balance.

  • Communicate with clients, let your clients know your availability upfront. Make it clear when you're reachable and how long they should expect to wait for a response.

  • Protect personal time, schedule time for yourself and your loved ones, whether its a 30 minute walk, dinner with friends and family or a weekend getaway, ensure that your personal time is non negotiable.


By setting these boundaries you'll create a structure that honours both your work and personal life, helping you maintain balance.


  1. Learn to say "no" or "not right now."

    As soloprenaurs, we often feel the pressure to say "yes" to every opportunity or request, whether its taking on a new project, collaborating with others or joining networking events. While saying yes may feel like it opens doors, over committing can dilute your focus and leave you overwhelmed



How to apply it :

  • Evaluate each opportunity, before agreeing to anything ask yourself the question, " does this align with my business goals or personal values?" if not it might be time to say no.

  • Practice saying "not right now. " if its a project that excites you but the timing isn't right, you can politely decline or suggest revisiting the opportunity later.

  • Guard your time fiercely, remember every time you say "yes" to one thing, you are saying "no" to another, potentially your personal time or key business tasks.


Saying no more often will help you focus on what really matters and avoid spreading yourself too thinly.


  1. Embrace self-care as a priority, not a luxury.

    It's easy to push self-care to the bottom of the list when you're busy running a business. However, taking care of yourself is essential for maintaining the energy and clarity needed to be productive. In midlife, self-care becomes even more critical as you juggle multiple roles and responsibility.


How to apply it:

  • Schedule self care, just as you schedule work tasks, schedule time for self -care activities, whether its exercise, meditations, or a hobby that brings you joy.

  • Take regular breaks, short breaks throughout the day can improve your focus and creativity. Try stepping away from your desk for a quick walk or deep breathing exercise.

  • Prioritise sleep. adequate rest is crucial for your overall well-being and productivity. Make sure you're getting 7-8 hours of quality sleep each night.


Remember a well rested and rejuvenated you is far more productive than a burnt out version. By making self care a priority, you'll be better equipped to manage your time and energy.



Mastering time as a midlife soloprenaur isn't about cramming more into your day, its about working with intention, focusing on what truly matters and creating systems that support both your business and personal life. Prioritising tasks, setting boundaries, saying no and embracing self care, you are reclaiming your time, increasing productivity and designing a life that feels aligned with your goals.


Remember, time management is an on going process, so be patient with yourself as you experiment with different strategies. Overtime you'll find the rhythm that works best for you and your business.


xx Lei


Don't confuse activity with productivity. One is noise, the other is music.- Jim Rohn


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